I’m Ingrid, a Swedish fashion minimalist who believes in the power of well-cut pieces and natural fabrics.
Why did I start the site?
I wanted to show that luxury doesn’t always have to be extravagant. The beauty of Scandinavian fashion lies in its simplicity.
Why am I an expert? I have a background in interior design, where I developed a keen eye for clean lines and balanced proportions.
Hobbies or interests outside of fashion: I love photography and ice skating, and I am an avid reader of contemporary Scandinavian literature.
Location: Stockholm, Sweden
Additional places to connect: Email me at ingrid@roviera.com or contact me through my contact form here.